Privacy Policy

This Privacy Policy explains how The Besson Group, operated by Naomi Besson, a licensed Florida real estate salesperson (License SL3624380) with Creegan Team at Compass Florida LLC, collects, uses, and protects information when you use thebessongroup.com.

By using this website or submitting a form, you agree to the practices described below.

1. Who we are

The Besson Group
Naomi Besson, Licensed Real Estate Salesperson, Florida License SL3624380
Creegan Team at Compass Florida LLC
Boca Raton, Florida
Phone and text: +1 561-562-4595
Email: info@thebessongroup.com

2. Information we collect

Information you give us

When you complete a form, request a guide, ask for a home valuation, use the VIP search, or contact us by phone, text, WhatsApp, or email, we may collect:

• Name
• Email address
• Phone number or WhatsApp number
• Property address, if you request a valuation
• Your budget, timeline, preferred areas, and other details you choose to share
• The content of messages you send us

Information collected automatically

When you browse the site, we and our service providers may automatically collect:

• IP address and approximate location, typically city or region level
• Browser type, device type, and operating system
• Pages viewed, time on page, and referring website
• Whether you arrived from an advertisement, and which one

3. Cookies and tracking technologies

This site uses cookies and similar technologies, including:

• Essential cookies that make the website function.
• Analytics cookies that help us understand how visitors use the site.
• Advertising cookies and pixels, including the Meta pixel, which allow us to measure advertising performance and show relevant ads to people who have visited this site.

You can control cookies through the consent banner shown on your first visit and through your browser settings. Blocking some cookies may affect how the site works.

4. How we use your information

We use the information we collect to:

• Respond to your inquiry and provide real estate services
• Send you property information, market updates, and the guides you request
• Contact you by phone, text message, WhatsApp, or email
• Refer you, with your knowledge, to a mortgage lender, title company, inspector, or attorney
• Measure and improve our website and our advertising
• Meet our legal, regulatory, and brokerage record keeping obligations

5. Text messages and calls

If you provide a phone number, you agree that we may contact you by phone call and text message about your inquiry, including through an automated system. Message and data rates may apply. Message frequency varies. Consent to receive marketing texts is not a condition of purchasing any property or service.

You may stop text messages at any time by replying STOP. You may request help by replying HELP. You may also ask to be removed from any list by emailing info@thebessongroup.com.

6. Who we share information with

We do not sell your personal information. We share it only as needed to serve you or operate the business:

• Compass Florida LLC, our brokerage, as required for transaction and compliance purposes
• Service providers that host the website, deliver email and text messages, and manage our customer records
• Advertising and analytics platforms, including Meta and Google, in the form of pixels and measurement data
• Transaction partners you ask us to involve, such as lenders, title companies, inspectors, and attorneys
• Authorities, where required by law, regulation, or valid legal process

7. International visitors

This website is operated from the United States. If you contact us from Mexico, Colombia, Poland, or any other country, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country. By contacting us, you consent to that transfer.

8. How long we keep information

We keep inquiry and client information for as long as needed to serve you and to meet Florida real estate record keeping requirements, which generally require transaction records to be retained for at least five years. You may ask us to delete information that we are not required to keep.

9. Your choices and rights

Depending on where you live, you may have the right to:

• Request a copy of the personal information we hold about you
• Ask us to correct information that is wrong
• Ask us to delete your information, subject to our record keeping obligations
• Opt out of marketing emails, calls, and text messages
• Opt out of targeted advertising

To make a request, email info@thebessongroup.com. We will verify your identity before acting on the request.

10. Security

This site uses encryption in transit and we take reasonable steps to protect the information we hold. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Never send bank details, wire instructions, Social Security numbers, or passwords through a website form or unencrypted email.

11. Children

This website is not directed to children under 13 and we do not knowingly collect information from them. If you believe a child has given us information, email us and we will delete it.

12. Third party links

This site links to other websites, including Compass, YouTube, mortgage partners, and property search tools. We are not responsible for the privacy practices of those sites. Review their policies separately.

13. Fair housing

The Besson Group is committed to equal housing opportunity. We comply with the federal Fair Housing Act and the Florida Fair Housing Act. We do not discriminate on the basis of race, color, religion, sex, disability, familial status, national origin, or any other class protected by law. We do not use, and do not permit our advertising partners to use, targeting that discriminates against protected classes in housing advertising.

14. Changes to this policy

We may update this policy. When we do, we will change the date at the top of the page. Material changes will be noted on the website.

15. Contact us

Questions about this policy or about your information:

The Besson Group
Naomi Besson, Licensed Real Estate Salesperson, Florida License SL3624380
Creegan Team at Compass Florida LLC
Boca Raton, Florida
Phone and text: +1 561-562-4595
Email: info@thebessongroup.com

Compass Florida LLC is a licensed real estate broker. All information is deemed reliable but is not guaranteed and should be independently verified. Equal Housing Opportunity. This page is provided for transparency about our data practices and is not legal advice.