Where Your Listing Meets the Right Eyes

At The Besson Group, we don’t just list homes — we position them where they matter most. From high-traffic digital channels to curated local networks, we craft exposure strategies that spark real interest and drive results.

Print Advertising

Your property will be advertised in the MLS magazine with a full-page color advertisement, designed professionally by our marketing team. The Besson Group receives the cover of the MLS magazine more than any other agent in Florida, and is able to get her client’s listings on the front cover of the magazine.

Direct Emails List

We send a dedicated email showcasing your home—complete with high-quality photos, detailed property info, and a custom listing page—to over 65,000 subscribed clients and real estate professionals across our network.

Property Website

Your property will have its own custom landing page on darkred-salamander-453114.hostingersite.com, featuring striking visuals, key property details, and high-definition video.

Personal Contacts

The Besson Group will personally share your listing with 15,000+ trusted contacts, including high-net-worth individuals, architects, attorneys, designers, developers, and business leaders across various industries.

Aerial Drone Photography

Our licensed drone team captures aerial imagery of your home and its surroundings—highlighting views, layout, and outdoor appeal.

3D Virtual Tour

We provide a 3D virtual walkthrough of your home, allowing buyers and agents to explore the space online. Floor plan views are included to give full spatial context.

Magazine And Newspaper Print

When available, we will feature your property in premier publications such as Ocean Drive, Palm Beach Illustrated, Miami Herald, Sun Sentinel, and the Wall Street Journal, among others.

Nationwide Marketing

Through The Besson Group expansive national network, your home will reach affluent buyers in key real estate markets across the U.S.

Coffee Table Book

For our ultra-luxury listings, we offer hardcover leather-bound books featuring professional imagery and tailored narratives—a lasting impression for qualified buyers.

12-Page Listing Book

We design a premium printed brochure showcasing your home’s photography, layout, key features, and listing link—available for every serious buyer and agent visiting the property.

Tri-Fold Mailers

We distribute elegant tri-fold invitations to local residents to announce your listing and drive attendance to open house events.

Signage

During showings and open houses, branded directional signs are strategically placed in high-traffic areas to capture attention and increase foot traffic.

Lifestyle Video

We collaborate with real estate-focused videographers to create a lifestyle-driven property film, bringing the emotion and elegance of your home to life for digital viewers.

Open Houses & Broker Opens

With your permission, we organize public open houses on Sundays and exclusive broker tours midweek, ensuring exposure among qualified buyers and agents.

Twilight Events

Select listings are promoted through invite-only twilight open houses, elevated with catered refreshments and a refined ambiance.

Social Media

Your home is promoted via Naomi’s and The Besson Group’s Instagram, Facebook, and LinkedIn accounts, reaching thousands of followers with curated content.

Social Media Promotion

We back our posts with paid promotion to extend reach beyond our own followers—getting your property in front of high-intent audiences in your target market.

Digital Marketing Campaigns

Using custom creatives, we deploy ads across Google, Facebook, Instagram, email newsletters, and display networks—designed to generate serious interest and leads.

The Besson Touch

With Naomi Besson leading your marketing campaign, you get:

A personalized go-to-market plan
On-call communication
A commitment to high-impact results

We don’t just push listings. We position properties for maximum visibility, emotional connection, and top-market value.

The marketing materials featured on this page are conceptual examples showcasing the style and quality of campaigns produced by The Besson Group. All visual assets used are either licensed, royalty-free, or generated specifically for illustrative purposes.These examples do not reflect actual listings or guarantees of performance and are intended solely to demonstrate the creative services available to our clients.

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