Where Your Listing Meets the Right Eyes
We don’t just list homes, we launch them. Your property is introduced with a tailored campaign that meets qualified buyers where they actually look and act. (Digital, social, private network, and local reach working together.)
Print Advertising
Your home is presented to our curated buyer & agent database with magazine-quality visuals and a dedicated landing page—built to spark replies and private showings. (Includes performance tracking.)
Direct Email List
Your home is presented to our curated buyer & agent database with magazine-quality visuals and a dedicated landing page—built to spark replies and private showings. (Includes performance tracking.)
Property Website
A bespoke listing page on thebessongroup.com with HD imagery, video, and all the essentials—easy to share, easy to love.
Personal Network
We personally place your home in front of our private sphere of qualified buyers, top agents, and local influencers in design, finance, and development. Relationships move markets.
Aerial Drone
From the shoreline to the skyline, aerials reveal scale, privacy, and proximity to beaches, golf, and dining. We plan cinematic angles that tell the home’s story in a single glance and pair wide vistas with low, inviting passes of the grounds. (Where permitted and weather-appropriate.)
3D Virtual Tour
We scan the property to create a lifelike 3D experience with room-to-room navigation and detail views. Paired with a measured floor plan, buyers understand scale, flow, and fit for their lifestyle before they arrive—driving more qualified, serious appointments.
Magazine & Newspaper
When appropriate, we pitch select listings to premium outlets (e.g., Palm Beach Illustrated, Miami Herald, Sun Sentinel, Ocean Drive, WSJ real estate features) to expand reach beyond MLS. Availability varies.
Nationwide Marketing
Through The Besson Group’s expansive national network, your South Florida listing is placed in front of affluent, high-intent buyers from top feeder markets—New York, New Jersey, Chicago, Boston, Washington D.C., Texas, California and Nevada. We combine broker-to-broker outreach, database email, and precision paid targeting to drive qualified showings for luxury homes in top locations like Boca Raton, Delray Beach, Palm Beach County or Miami-Dade.
Listing Book
We design a premium printed brochure showcasing your home’s photography, layout, key features, and listing link—available for every serious buyer and agent visiting the property.
Signage
At every showing and open house, our branded directional signs are placed in high-traffic routes to draw attention, improve navigation, and increase qualified foot traffic.
Lifestyle Video
Twilight Events, Open Houses & Broker Tours
Invite-only twilight opens, curated public showings, and broker events generate momentum and social proof in the first days on market.
Twilight Events
Select listings are promoted through invite-only twilight open houses, elevated with catered refreshments and a refined ambiance.
Social Media
Your home is promoted via Naomi’s and The Besson Group’s Instagram, Facebook, and LinkedIn accounts, reaching thousands of followers with curated content.
Social Media Paid Promotion
We back our posts with paid promotion to extend reach beyond our own followers—getting your property in front of high-intent audiences in your target market.
Digital Campaigns
Using custom creatives, we deploy ads across Google, Facebook, Instagram, email newsletters, and display networks—designed to generate serious interest and leads.
The Besson Touch
Concierge prep. Daily communication. A strategy built around how your home should be experienced – so buyers feel it before they arrive.
Note/Disclaimer
Marketing examples on this page illustrate our style and available services; final plans are tailored per listing, market conditions, and media availability.