Where Your Listing Meets the Right Eyes
At The Besson Group, we don’t just list homes — we position them where they matter most.
From high-traffic digital channels to curated local networks, we craft exposure strategies that spark real interest and drive results.
Print Advertising
Your property will be advertised in the MLS magazine with a full-page color advertisement, designed professionally by our marketing team. Naomi receives the cover of the MLS magazine more than any other agent in Florida, and will often get her client’s listings on the front cover of the magazine.
DIRECT EMAILS LIST
We send a dedicated email showcasing your home—complete with high-quality photos, detailed property info, and a custom listing page—to over 65,000 subscribed clients and real estate professionals across our network.
PROPERTY WEBSITE
Your property will have its own custom landing page on thebessongroup.com, featuring striking visuals, key property details, and high-definition video.
Personal Contacts
Naomi Besson will personally share your listing with 15,000+ trusted contacts, including high-net-worth individuals, architects, attorneys, designers, developers, and business leaders across various industries.
Aerial Drone Photography
Our licensed drone team captures aerial imagery of your home and its surroundings—highlighting views, layout, and outdoor appeal.
3D Virtual Tour
We provide a 3D virtual walkthrough of your home, allowing buyers and agents to explore the space online. Floor plan views are included to give full spatial context.
MAGAZINE AND NEWSPAPER PRINT
NATIONWIDE MARKETING
Through Naomi’s expansive national network, your home will reach affluent buyers in key real estate markets across the U.S.
COFFEE TABLE BOOK
For our ultra-luxury listings, we offer hardcover leather-bound books featuring professional imagery and tailored narratives—a lasting impression for qualified buyers.
12-PAGE LISTING BOOK
We design a premium printed brochure showcasing your home’s photography, layout, key features, and listing link—available for every serious buyer and agent visiting the property.
TRI-FOLD MAILERS
We distribute elegant tri-fold invitations to local residents to announce your listing and drive attendance to open house events.
SIGNAGE
During showings and open houses, branded directional signs are strategically placed in high-traffic areas to capture attention and increase foot traffic.
LIFESTYLE VIDEO
We collaborate with real estate-focused videographers to create a lifestyle-driven property film, bringing the emotion and elegance of your home to life for digital viewers.
OPEN HOUSES & BROKER OPENS
With your permission, we organize public open houses on Sundays and exclusive broker tours midweek, ensuring exposure among qualified buyers and agents.
TWILIGHT EVENTS
Select listings are promoted through invite-only twilight open houses, elevated with catered refreshments and a refined ambiance.
SOCIAL MEDIA
Your home is promoted via Naomi’s and The Besson Group’s Instagram, Facebook, and LinkedIn accounts, reaching thousands of followers with curated content.
SOCIAL MEDIA PROMOTION
We back our posts with paid promotion to extend reach beyond our own followers—getting your property in front of high-intent audiences in your target market.
DIGITAL MARKETING CAMPAIGNS
Using custom creatives, we deploy ads across Google, Facebook, Instagram, email newsletters, and display networks—designed to generate serious interest and leads.
The Besson Touch
With Naomi Besson leading your marketing campaign, you get:
- A personalized go-to-market plan
- On-call communication
- A commitment to high-impact results
We don’t just push listings. We position properties for maximum visibility, emotional connection, and top-market value.