About The Besson Group
The Besson Group is the personal real estate brand of Naomi Besson, a licensed real estate agent serving South Florida – specializing in luxury homes, waterfront properties, and relocation services in Boca Raton, Delray Beach, and West Palm Beach.
This brand was created with one goal: to combine professional real estate service with next-level marketing and personal attention.
Backed by a dedicated marketing team, Naomi uses The Besson Group to deliver a unique, high-impact client experience -blending creative branding with smart strategy to help buyers and sellers succeed in Palm Beach County’s most desirable neighborhoods.
The Besson Group is a marketing brand led by Naomi Besson, who is a licensed real estate agent under Real Broker LLC. This is not a brokerage or real estate team.
Why Work With The Besson Group?
- Personalized Service: You work directly with Naomi, not a rotating team of agents
- Luxury Expertise: Specializing in waterfront homes, gated communities, and relocation
- Marketing Power: Stunning branding, social media, video content, and staging guidance
- Relocation Support: For clients moving to Florida from out of state or abroad
- Multilingual Communication: Fluent in English, Polish, Spanish, and German
- Strategic Negotiation: Naomi advocates fiercely to protect your bottom line
- Trusted Network: Access to preferred vendors, mortgage pros, title companies, and contractors
Meet Naomi Besson
Real Estate Agent. Creative Strategist. Global Citizen.
Naomi Besson is a licensed real estate agent in Florida, with a background that defies the ordinary. Born in Poland, fluent in four languages, and with a career that began in the world of luxury fashion, Naomi brings a truly global and visionary perspective to the South Florida real estate market.
Before real estate, Naomi founded her own fashion label and led branding campaigns across the U.S. and Europe. Her deep understanding of aesthetics, presentation, and storytelling now sets her listings apart—turning every home into a high-end visual experience.
Her transition into real estate started by helping market and grow her husband’s mortgage business, where she gained hands-on knowledge of loans, renovations, marketing, and client psychology. She quickly fell in love with real estate and made it her own.
Today, she uses every tool in her creative and professional toolbox to make buying and selling seamless for her clients.
What She Specializes In:
- Luxury & Waterfront Homes in Boca Raton, Delray Beach, and West Palm Beach
- Relocation Clients moving from out of state or overseas
- High-end Investors looking for long-term rental income or second homes
- Buyers Who Want Guidance, not pressure
- Sellers Who Need Maximum Exposure and curated marketing
- International Clients who want a multilingual advisor who understands their lifestyle
What Sets Naomi Apart?
- Global Perspective: Having lived in Poland, Mallorca, Las Vegas, and now Florida, Naomi understands international culture, high standards, and refined taste
- Creative Strategy: With years of experience in design, branding, and visual storytelling, she helps homes stand out—and buyers fall in love
- High Standards: Honesty, loyalty, clarity, and class are non-negotiable in how Naomi does business
- Client-Centered Experience: Naomi listens deeply, responds quickly, and never makes clients feel rushed or overwhelmed
Naomi’s Mission
Naomi believes that a home isn’t just a purchase—it’s your peace, your safety, your sanctuary. She works with passion to help people build their lives with confidence and joy.
“My mission is to help you feel seen, supported, and empowered—because you deserve more than just a transaction. You deserve a partner who truly cares.
Where The Besson Group Helps
Buyers & Sellers
Whether you’re looking for a modern waterfront home, a gated golf community, or an ocean-view condo,We help clients buy, sell, and invest in the most prestigious neighborhoods across Palm Beach County.
Here are just a few of the highly sought-after areas I serve:
Luxury Hotspots in South Florida:
Boca Raton – Mizner Park area, Royal Palm Yacht & Country Club, beachfront condos on A1A
Delray Beach – Tropic Isle, Seagate, Lake Ida, Atlantic Ave walkable homes
West Palm Beach – SoSo (South of Southern), El Cid, Flagler Drive waterfronts
Highland Beach – Ultra-exclusive beachfront town between Boca & Delray
Gulf Stream – One of Florida’s most private, upscale coastal communities
Manalapan – Known for record-breaking waterfront estates and unmatched privacy
Ocean Ridge – Quiet Intracoastal town with upscale homes and beach access
Singer Island – High-rise condos, beachfront living, and luxury lifestyle
Boynton Beach (East) – Hidden luxury gems just north of Delray
Palm Beach Island – (If allowed by your brokerage) Iconic high-end properties and historic mansions
Wellington – For clients seeking equestrian estates and privacy inland
Don’t see your city listed?
No worries—if it’s in Palm Beach County or nearby, and it’s luxury, We are there. We go where our clients need us. With virtual tours, relocation support, and expert market knowledge, We make buying or selling smooth no matter where you’re coming from.
Whether you’re relocating to Boca Raton, searching for a dream home in Delray Beach, investing in waterfront property in West Palm Beach, or exploring hidden gems like Manalapan or Highland Beach—you don’t have to navigate it alone.
Reach out today and let’s create a real estate experience that’s not just successful—but personal, elevated, and unforgettable.
Your dream home deserves more than just a listing.
It deserves the Besson touch.
Meet Our Team
Rizelle De La Cruz
Rizelle handles marketing and admin at The Besson Group, ensuring smooth execution and strong brand presence.
Aakash Menon
As the Marketing and Tech Lead at The Besson Group, he drives high-impact campaigns across real estate and lifestyle verticals. He ensures every initiative delivers measurable growth.